Profile

Ms.Juliana Kagwa is the newly appointed Chief Executive Officer of the Uganda Tourism Board, effective 20 May 2025. With nearly 20 years of leadership experience in marketing, brand strategy, and stakeholder engagement, she has held senior roles at Uganda Breweries and East African Breweries—including Marketing & Innovations Director, Corporate Relations Director, and Country Manager for Heineken—as well as serving as Group Marketing & Sales Director at Seed Co International, a pan-African agricultural firm.

She began her career at GlaxoSmithKline as a medical representative and holds a BSc in Food Science & Technology from Makerere University and an MBA from Edinburgh Business School, Heriot-Watt University.As UTB’s CEO, Juliana brings a strong blend of corporate acumen, sustainability focus, and innovative marketing expertise, poised to reposition Uganda as a sustainable and competitive destination on the global tourism stage. She is expected to leverage her track record in brand building, public–private partnerships, and eco-driven initiatives to drive inclusive sector growth and enhance Uganda’s global tourism appeal.