Profile

Lucy Bunyenyezi Mulira, who runs her social platforms under @lucy_smize, is a Ugandan travel, food, and lifestyle visual storyteller shaping Uganda’s and Africa’s digital tourism narrative. She is the founder of Forking Around Kampala, a platform curating unique dining and cultural experiences while showcasing Uganda’s culinary identity through digital storytelling.

As a content entrepreneur and visual storyteller, Lucy has built an internationally recognized brand rooted in Uganda’s culture and Africa’s broader tourism innovation. She has partnered with the Uganda Tourism Board, cultural institutions, and regional development bodies to amplify the country’s and continent’s tourism narrative, while also collaborating with airlines, hotels, and global lifestyle brands to position Uganda and Africa as vibrant, investment-ready, and aspirational destinations. Her creative campaigns integrate compelling storytelling with measurable outcomes, reinforcing her role as a trusted voice in digital branding and influencer marketing. Lucy’s work has earned her two nominations as Best African Travel & Hospitality Creator by Ranks Africa, and recognition from institutions such as the Uganda Tourism Board and the Aswan Forum, where her contributions on food, tourism, and Africa’s food security agenda were highlighted.